THE ASK
Create an upbeat, dynamic video showcasing the technology feature of the SpeedStyle Product.
TEAM
Creative Director: Morgan Reber
Producers: Eric Schwarz, Paloma Veloz
Art Director: Kait Turkett
DP: Luke Riffle
AC: Jonathan Rodriguez
Gaffer: Tim Gilligan
Grip: Mike Langenberger
Production Coordinator: Olivia Battles
Editor: Jonathan Pierce
Colorist: Sam Mendes
Animators: Edvins Puzinkevics, Alejandro Padgett, Allison Daly
SFX: Gaelan Mullins
Production: Malka Media
Creative Development
PRE-PRODUCTION
Utilizing client provide guidelines we were able to develop the story blocking for the production shoot and the post production graphics.
MOODBOARD
STORYBOARD PRE-PRO EXAMPLE ANIMATION
To highlight the many product features we integrated dynamic lifestyle shots with animated 3D product shots. The story was simple, there is an option, or multiple for everyone- playing into Shark's larger campaign "For All Hairkind". To the left is an in progress example of developing the way we wanted to showcase the product.
EARLY 3D MODEL RENDER