THE ASK
Create a campaign to launch the new, next-gen Butterfly iQ3 product. This included a hero video, photography, digital ads and mechanical animations to use on social and as web assets.

ABOUT BUTTERFLY
Transforming patient assessment with handheld, whole-body imaging. Butterfly’s mission is to create access to valuable clinical insights using innovative ultrasound technology, made simple with artificial intelligence, to benefit all patients worldwide.
Through the delivery of high-quality, affordable, easy-to-use, intelligently connected ultrasound, Butterfly Network facilitates better information and insight at the point of care. With Butterfly, seeing is knowing – in the hospital, community, or home.

TEAM
Creative Director: David Carpenter
Director: Mitch Hooper
Asst. Director: Brennan Brooks
Art Director: Kait Turkett
Creative Producer: Alicia Parker
Production Coordinator: Cherilyn Beckles
DP: Dominick Sivilli
1st AC: Nate Rodan
2nd AC: Steve Yingling
Cam OP: Julian Focareta
Gaffer: Jon Carr
Key Grip: Miguel Rivas
Production Design: Christina O'Neil

Post Producer: Eric Schwarz
Editors: Dave Clanet, Jon Pierce, Gabe Anchondo
AE: Hayden Fralin, Ella Flores
Colorist: Sam Meneses
SFX: Gaelen Mullins
Graphics: Josh Alan
Animation: Russell Konzelmann, Mia Rico

Production: MALKA
Client @butterflynetwork