THE ASK
Develop a brand anthem video for Cytokinetics and their mission. They work tirelessly to make advancements and treat patients with impaired muscle function. They have multiple that work in tandem and together seamlessly to push their mission along.

ART DIRECTION
This art direction was made to show the seamlessness between multiple teams all working on one mission. The edit style was the major key to this concept- aligning movements and displaying the real work that employees contribute everyday.